Mariah TV: LA Premiere of "Hercules"
Posted by Lynn on Friday, 25-Jul-2014, 2:01AM EDT
Mariah attends the premiere of Paramount Pictures' Hercules at TCL Chinese Theatre on Wednesday, July 23, 2014 in Hollywood, California.

Source: MariahDailyJournal

Video: Mariah Attends Hercules Premiere
Posted by Jonny on Thursday, 24-Jul-2014, 7:35PM EDT
Mariah attends the premiere of Hercules on Wednesday, July 23, 2014.

Source: Pop Candies | Marc

Mariah's Official Website Revamped
Posted by Jonny on Monday, 21-Jul-2014, 3:54PM EDT
"Hi lambs, welcome to the brand new mariahcarey.com. Stay tuned as we continue adding more sections and pow moments to the site. We're also gonna be coming up with some festive contests for the lambily!

Lastly, I just wanted to thank everyone for always supporting me. You know Me. I Am Mariah... It's only the beginning! The elusive Chanteuse dahhlings!

I can't wait to see you when I hit the road, starting very soon and I'm very excited about it! Love ya much, bye bye!" --Mariah

Visit MariahCarey.com to hear Mariah's voice message for fans!
Source: MariahCarey.com

Mariah Unveils New Butterfly Sweepstakes
Posted by Jonny on Monday, 21-Jul-2014, 2:28PM EDT
Mariah Carey Unveils New Butterfly Sweepstakes, Kevin Liles Celebrates 40/40 Launch with New VIP Experience

For the first time ever, by activating each Butterfly Bottle with a smart phone or pad, Fans Have a Chance to Win a Trip to Mariah's Summer Party in New York and Get Access to Exclusive 40/40 Club Events

NEW YORK, July 21, 2014 /PRNewswire-USNewswire/ -- In celebration of the successful launches of the beverages Butterfly and 40/40 – Mariah Carey and former Def Jam President and CEO Kevin Liles are offering fans once-in-a-lifetime experiences, plus an exclusive look at Mariah like she's never been seen before.

Mariah Carey is throwing an exclusive Summer Party with all of her celebrity friends in New York City. A party wouldn't be a party without Mariah's fans, therefore, she is excited to announce the launch of a sweepstakes through her Butterfly beverage, which will give her fans the opportunity to join her at the special event.

Kevin Liles is taking the 40/40 Club experience to another level through a separate sweepstakes that will give people the opportunity to attend special 4/40 events, concerts and performances. With the 40/40 Club beverage and the VIP Experience sweepstakes, Kevin redefines the allure of bottle service and elevates its rewarding status.

Mariah's Debut on the Butterfly Media Network

Mariah Carey extends her media icon status with the launch of her first content on Butterfly. When the Go N'Syde app is pointed at the bottle, Mariah will appear and make a one-of-a-kind entrance – magically coming out of the bottle with a special message.

"My next dream is taking shape and I'm excited to share it through content on my Butterfly beverage, and an amazing party where I can celebrate the summer with fans and friends," Carey says. "Butterfly inspires me to connect with fans in new ways and create experiences that seemed impossible a few years ago. I can't wait to show you my imagination."

How to Enter the Sweepstakes for Butterfly and The 40/40 Club

Visit any Walgreens store nationwide and find the Butterfly or 40/40 beverage (40/40 also available at Duane Reade in New York)
Download the free Go N'Syde mobile app
While the Go N'Syde app is open, hold the smartphone up to a bottle or online at http://gonsyde.com/target
The app will automatically open up a world of exclusive content and ask for information to register for the sweepstakes
The sweepstakes for the Mariah Carey "Summer Party" and the 40/40 Club "VIP Experience" run from July 21 to August 20.

About Butterfly
Butterfly is a melodic beverage inspired by the magic of Mariah Carey, and features a media network on the bottle. Consumers can access exclusive content – videos, photos, music, celebrity appearances, custom messages and more – when they scan the bottle via the free Go N'Syde mobile app. Content will be refreshed frequently, giving fans an experience that they can't get anywhere else. Butterfly is more than a beverage; it's a game-changer in the way fans connect with their favorite artists and re-imagines the possibilities for anywhere entertainment. For more information, follow @butterflydrink on Twitter or Instagram, or become a fan on Facebook at www.facebook.com/ButterflyDrink.
Source: Yahoo! News | Marc

"You Don't Know What To Do" New Adds
Posted by Jonny on Thursday, 17-Jul-2014, 8:13AM EDT
See below for third week adds for "You Don't Know What To Do."

URBAN
WPEG/Charlotte
WGZB/Louisville
WJUC/Toledo

RHYTHM
KUUU/Salt Lake City
Source: Rory

World Music Awards To Premiere in UK
Posted by Jonny on Thursday, 17-Jul-2014, 6:43AM EDT
This year's World Music Awards, which were pulled from NBC's schedule in May due to technical difficulties, will finally see its broadcast premiere in the UK.

Don't miss Mariah opening the show with "Meteorite" on Sunday, August 3 at 7 pm on Four Music UK.

Global Superstar Mariah Carey Signs With SESAC
Posted by Jonny on Monday, 14-Jul-2014, 2:09PM EDT
The Best-Selling Female Artist of All Time joins SESAC on the Heels of the Release of Her Brand New Critically Acclaimed Album Me. I Am Mariah... The Elusive Chanteuse

SESAC has signed un-paralleled singer, songwriter and producer Mariah Carey for representation. "SESAC couldn't be more excited to sign Mariah Carey to our family of songwriters," said Trevor Gale, Senior Vice President, SESAC. "Mariah Carey is without question one of the most gifted and influential artists ever and is truly iconic. While simultaneously remaining relevant, she continues dominating the charts in an unprecedented multi-format fashion. We are ecstatic to have the rare opportunity to work with such a prolific songwriter and producer. Mariah wrote, produced and used her incredible instrument to weave together her new album, which is being greeted with massive critical acclaim worldwide. She manages to top herself with each project and continues to transcend the music industry and the typical categorization of music, setting a standard that has yet to be matched. We are honored to have Mariah Carey in the SESAC family."

"I'm excited to join the SESAC family and embark on this voyage together," says Mariah Carey. "This album has been a personal journey and it is very close to my heart. I am confident that this partnership will allow me to explore new channels and audiences with my music."

Mariah Carey is the best-selling female artist of all time with more than 200 million albums sold to date and 18 Billboard Hot 100 #1 singles (17 self-penned), more than any solo artist in history. Mariah is a singer/songwriter/producer recognized with multiple GRAMMY® Awards, 21 American Music Awards, Billboard's "Artist of the Decade" Award, the World Music Award for "World's Best Selling Female Artist of the Millennium," and BMI's "Icon Award" for her outstanding achievements in songwriting, to name a few – with her distinct five-octave vocal range, prolific songwriting, and producing talent, Mariah is truly the template of the modern pop performance. Mariah Carey's ongoing impact transcends the music industry to leave an indelible imprint upon the world at large. Mariah Carey made her entrée into the world of independent film with her breakthrough performance for her role in WiseGirls staring alongside academy award winner Mira Sorvino and Melora Walters. In 2009, she was recognized with the Breakthrough Performance Award at the Palm Spring International Film Festival for her critically acclaimed role in Lee Daniel's Precious and most recently appeared in his latest stellar ensemble in The Butler (2013). A Congressional Award recipient, Mariah has generously donated her time and energy to a range of philanthropic causes near to her heart including Save the Music, the Make-A-Wish Foundation, World Hunger Relief, and the Elton John AIDS Foundation, among many others. A tremendous supporter of children’s charities, both domestic and international, Mariah founded Camp Mariah in partnership with the Fresh Air Fund, a retreat for inner city children to explore career development. Mariah has just released her critically-acclaimed new album, Me. I Am Mariah... The Elusive Chanteuse, on May 27th, 2014 (Def Jam Recordings).
Source: SESAC

Mariah Close To Joining 1 Billion Views Club
Posted by Jonny on Friday, 11-Jul-2014, 2:31PM EDT
According to People's Choice, Mariah is very close to hitting 1 billion views on YouTube/VEVO:

Check out five surprising artists who are on the cusp of joining Demi Lovato in the Million Views Club:

1. Mariah Carey

Currently at: 966.5 Million views

Time to buy some shampoo because Carey's exclusion from the Billion Views Club is a certified head-scratcher.

2. Justin Timberlake

Currently at: 893.9 Million views

While the new King of Pop has yet to technically surpass one billion views, if you factor in his Saturday Night Live appearances and Jimmy Fallon collaborations, we estimate Timberlake's actual total is somewhere between one billion and infinity.

3. Coldplay

Currently at: 877.7 Million views

Fresh off a promotional tour for their latest album Ghost Stories, it's only a matter of time before Coldplay exceeds a billion views.

4. Usher

Currently at: 875.4 Million views

Could Usher be the next artist to surpass a billion views? It was just announced that Usher will perform at the 2014 MTV Video Music Awards, providing the popular performer with a social media boost.

5. Calvin Harris

Currently at: 802.6 Million views

New Billion Views Club amendment: If you write the number one song of 2012 AND are a world-renown DJ, you receive an automatic membership./tr>
Source: People's Choice | Marc

What Makes Mariah Carey So Catchy?
Posted by Jonny on Friday, 11-Jul-2014, 2:23PM EDT
The most frustratingly oblique device in pop criticism: "packed with hooks", "it's an earworm", "so very catchy” and so on. No music writer is without guilt. It is a vivid metaphor: the listener is a fish, the melody a snare. But it’s so frustratingly unspecific. What exactly makes one song hooky, and another not?

Carly Rae Jepsen's Call Me Maybe is widely regarded as the catchiest catch of the last five years. To my ears, it's all about the chorus - the arching pause on the ache of the "craaaazy" and "baaaaby", slipping into the perfunctory, coquettish "Here's my number/ So call me maybe". There is nothing more arresting than the tease of a "maybe". This tease is in the musical material as well; the song fidgets and never sits still. Like Katy Perry's Teenage Dream, Call Me Maybe’s chorus avoids any proper conclusion to the tonic chord of the song. Big major-key string glissandos plummet always to a deception. "One" or "root" chords appear only in passing. There's rhythmic deception in this chorus, too, as the voice and strings scarcely ever alight on the downbeat. Only at the beginning of each phrase do the strings synchronise with the kick and put your ear in its place – rhythmically, it’s like a trampoline flip that lasts eight bars.

Let's get up to date and talk about the new Mariah Carey single. The truth about Mariah is this: her upper register is the musical equivalent of black truffle. You could shave it on to any shit and we'll still order it. It can bear aloft even the most uneventful material, but her new single, You Don’t Know What To Do, is a proper tune. This song has the makings of a hit, from the Donna Summer-y intro, the bold melisma... even guest rapper Wale sounds like he's having "just enough" fun, instead of his customary "too much". Most of all: this song has a great hook.

First, the chorus has a surprise incongruity, just like Carly’s "crazy"/"maybe" rhyme: Mariah's swallowing of the word "what". "Know what" is compressed into a single diphthong - "you don't know'it/ to do". Mariah punches that phrase in the sternum every time it tries to escape her lips. Were it not the title of the song, would we even know what she was saying?

Second - and this is tougher to describe - but the quality of a good hook is often not measured in a melody's intrinsic features, but the context in which it appears. A terrifically catchy melody like Ylvis's The Fox could become fatally annoying, if not given an effective foil, a counterweight. The repeated "you don't know'it/to do", taken on its own, is about as pleasant as a car alarm. But balanced with the dextrous, low-register second stanza – \"First you want to leave/ Then you never go" – that car alarm becomes dancefloor singalong perfection.
Source: The Guardian

"You Don't Know What To Do" New Adds
Posted by Jonny on Thursday, 10-Jul-2014, 12:08PM EDT
Below, see this week's new adds for "You Don't Know What To Do (feat Wale)."

RHYTHM
WPGC/Washington DC
KDGS/Wichita

URBAN
WJMI/Jackson
WIBB/Macon
Source: Rory

Are Mariah & J Lo's Albums Dead in the Water?
Posted by Jonny on Thursday, 10-Jul-2014, 12:07PM EDT
What's more elusive than The Elusive Chanteuse? Sales of Mariah Carey's latest, Me. I Am Mariah, which have totaled a mere 97,000 copies since the album's May 27 release.

But Mimi's not the only diva on the block facing sorry sales. Jennifer Lopez, who has been on an all-out media blitz in recent weeks to promote A.K.A. — performing onGood Morning America, gracing the cover of Billboard magazine and scoring a viral video with Jimmy Fallon — has only managed to move 47,000 copies of her newest album since June 17.

So what went wrong?

"The secret is just getting the lead single right," says Andrew Hampp, a senior branding correspondent at Billboard. Like other music veterans Shakira, Britney Spears and Enrique Iglesias — who have all seen diminishing returns on their latest efforts — Mariah and J.Lo, both 44, "didn't have a top-10 hit leading into their releases. If you want a good first week these days, you need a hit."

Of the four singles released so far off Me. I Am Mariah, only one has managed to crack the top 40: the Miguel-assisted #Beautiful, which peaked at No. 15 last summer on Billboard's Hot 100. She's now pushing You Don't Know What to Do with rapper Wale (the two performed the song on Today in May), which has failed to chart.

Pair lackluster singles with an awkward album title, multiple delays in releasing the record, and the fact that it's been five years since she released a non-holiday album (2009's Memoirs of an Imperfect Angel), and low sales are "not surprising really or hard to imagine," says Paul Grein, pop music writer at Yahoo Music's Chart Watch blog.

Though she has pulled off multiple comebacks in the 24 years since she released her self-titled debut, it could be unrealistic to presume that Mariah will have another. After all, her albums aren't expected "to sell as well as they used to," Grein says. "It's just the natural way of things, because new stars are coming along all the time. Ariana Grande is very much in Mariah's sort of wheelhouse, and she has that new-car smell.

"I'd be surprised if Mariah was able to come back. I just don't know where you go from there."

Although she may have been at her hit singles peak more than 10 years ago, J.Lo has proven she's still more than capable of creating a winner — after all, she had a No. 3 smash with the Pitbull-featuring On the Floor just three summers ago. Off A.K.A., there's the Max Martin-produced First Love (which she performed on the American Idol finale), No. 93 on the Hot 100, with other strong candidates Booty (also with Pitbull) and Acting Like That (featuring Iggy Azalea) ripe for the picking, Hampp says.

J.Lo could also pump new life into the album through touring. As evidenced by a successful world tour with Iglesias in 2012 and her recent free show in the Bronx that attracted thousands, "she's a bigger draw than ever on the road," Hampp says.

Whether she and Mariah are able to course-correct or not, lackluster sales could actually prove to be quite freeing for both, Grein suggests.

"They've both been hit-dependent their whole careers. Maybe they should say, 'OK, forget about hits, what do I want to do?' " he says, adding that they could choose to pursue passion projects or concept albums next. "I'm sure it's hard for artists who are starting to find resistance at hit radio, and trying to overcome that resistance must be difficult. But you can just say, 'Let's not even worry about that,' and do what's in your heart."
Source: USA Today | Marc

"You Don't Know What To Do" Adds
Posted by Jonny on Wednesday, 02-Jul-2014, 2:33PM EDT
Mariah's new single, "You Don't Know What To Do," featuring Wale, has officially gone for ads on US radio. The track currently stands as the #2 most added song at urban radio. See below for the stations it has been added to:

*URBAN - 26 New Adds! #2 MOST ADDED*

Music Choice
WUSL/Philadelphia
WVEE/Atlanta
WBTP/Tampa
WKKV/Milwaukee
WOWI/Norwalk
KVSP/Oklahoma City
WJBT/Jacksonville
WHRK/Memphis
WBTJ/Richmond
WDKX/Rochester
WQSH/Albany
KJMM/Tulsa
WJKS/Wilmington
KZTS/Little Rock
WJZE/Toledo
WBTF/Lexington
WFXA/Augusta
WPRW/Augusta
KNDA/Corpus Christi
WRBJ/Jackson
WCCG/Fayetteville
WFXM/Macon
WJZD/Biloxi
WQBT/Savannah
WZHT/Montgomery

*RHYTHM - 10 New Adds*

SiriusXM/The Heat
KDDB/Honolulu
WAJZ/Albany
KSEQ/Fresno
WXIS/Johnson City
KZFM/Corpus Christi
KHTN/Modesto
WOCQ/Salisbury
KBLZ/Tyler
WZBZ/Atlantic City
Source: Rory

Out Magazine: The Wisdom Of Mariah Carey
Posted by Jonny on Wednesday, 25-Jun-2014, 11:42AM EDT
I'd like to say a word on Mariah's behalf: Mariah makes me laugh. She makes herself laugh, too—breathy chuckles that ripple through our conversation, as if she is leery of taking herself too seriously. She says she will sometimes wake up like that in the middle of the night-laughing. That, of course, is part of the image that Mariah Carey cultivates. It's part of the charm, too.

"Darling, I'm eternally 12-years-old," she purrs when the subject of her age is broached, a familiar line, and all part of the act. "I'm going to give her to you," she says, clicking her fingers with a flourish. "Ready?" And she slides into a 12-year-old girly voice-"Hi"-all fluttering eyelids and adolescent bashfulness.

Carey loves this kind of pantomime. Her first, and most enduring influence was Marilyn Monroe, and you don't need to spend long in her company to see that the identification runs deep. When I note the dazzling butterfly ring on her finger, she extends her hand theatrically, like a caricature of Monroe’s Lorelei Lee in Gentlemen Prefer Blondes. "This is Van Cleef and it's missing a diamond, and it is shocking," she says, faux dramatically, before riffing, "shock and awe, shock and awe-I'm very upset now, Aaron, I gotta tell you." She pretends to fling her ring across the room, before anticipating how this might read in print:
'It's missing a diamond,’ She tosses it on a couch." Another bubble of laughter. "There, I did it, so now you can say I did it."

Carey traces her obsession with Marilyn Monroe back to her childhood, when she received a copy of Norman Mailer's hefty biography of the actress as a Christmas gift. "I couldn’t have been more than 10," she says. "I was a reader as a child, believe it or not."

"Why should I not believe it?"

"It doesn't go with the ditzy image, I guess. I have too many highlights!" She breaks into laughter, and I ask if that image—of the ditz—frustrates her. "No," she replies. "I flirt with it, and I play with it. If it pisses people off, whatever."

"Marilyn Monroe was pretty smart," I point out.

"Marilyn was reading Nietzsche on the set of Something's Got to Give," she responds. "Marilyn Monroe Productions was the first female-owned production company in Hollywood. She paved the way for women in Hollywood, and every single woman owes something to her for that, whether they agree with her image or not."

It’s tempting to hazard that some of Carey’s struggles, in her personal life and within the entertainment industry, parallel her idol. With both women their public persona served as a disguise for a much more thorough grasp of their circumstances than either is given credit far. Like Monroe, Carey has also experienced the ways in which the entertainment industry tries to control women. In 2005 she told Allure magazine that during her marriage to Tommy Mottola, the chairman of Sony Music, she "longed for someone to come kidnap me... I used to fantasize about that. A lot. I'd have my pocketbook with me at all times in case I had to make an escape." It was Mottola, also, who engineered Carey's most saccharine songs, resisting her efforts to explore other avenues in hip-hop and R&B. She was the biggest selling artist of the '90s, but rarely on her own terms. When she did get her way—such as inviting Ol’ Dirty Bastard from the Wu-Tang Clang to rhyme over her 1995 hit "Fantasy," the results were inspired, but it wasn't until her post-divorce 1997 album, Butterfly, that fans got to hear Carey as Carey yearned to be heard.

The toll of all those years must have been immense. The first Mariah Carey album was released in 1990, spawning four number one singles in the U.S. She has been a hit-making machine ever since, dropping albums approximately every 18 months, and generally burnishing her reputation as the most successful woman in pop of all time. That well-worn line about being eternally 12-years-old is no mere vanity. It's her pressure valve.

"As a kid I literally made this pact," she says, recalling an incident from her tough-as-nails childhood on Long Island. "There had been some sort of argument with my mom and the man she was dating at the time, and somehow I became a part of it—I was around 8 or 9 years old, and I said, 'I'm never going to forget how it feels to be a kid, and you can't be seen or heard.' It's as though your opinion doesn’t mean anything, or your feelings are not real."

It was also as a kid that Carey found her voice. "I started singing when I started talking," she says. "My mother was doing Rigoletto—she's from the Midwest, but she got a scholarship to Juliard and came to New York, this young girl with the high shorts on, meets my father who she thought was Yul Bryner, driving around in a Porsche-there weren't many bald black men driving around in a Porsche and he was fly.” The marriage lasted just three years, and Carey spent her childhood dealing with the dichotomies of her mixed-race background, neither white enough, nor black enough, to fully belong anywhere. "Being biracial is so much a part of who I am that it's almost, 'let it go already,' " she says. "But it's intrinsic to me, but I think a lot of my fans relate to me because they felt different."

There is also the small matter of being a mother herself, now, to fraternal twins Morocco and Monroe (from her second marriage, in 2008, to the multi-hyphenate Nick Cannon whose Wikipedia entry lists him as actor, comedian, rapper, entrepreneur, record producer, radio and television personality). "Pulling them away from me is so hard," Carey says. "It's unconditional love, and I never, ever thought I was going to have kids—ever." Why did she think she would never have kids? "I remember as a child saying I'm never going to get married; I'm never going to have kids." She pauses. "Here's the thing: would I have been better off if my parents stayed married? No way. They were miserable together, but the grass is always greener. I feel I had a great childhood in some ways—and that's an amazing thing to be able to say—but I also feel I didn't because I was the caretaker and I still am, like it started long before I had any financing."

Her explanation for wanting to purchase Marilyn Monroe's baby grand piano at auction in 1999 is instructive. "It was her only piece of the childhood she'd never had," she says. "It was very important for her to find something to cling to."

One reason Carey has developed such a strong and rewarding friendship with the director Lee Daniels, who cast her in Precious, is that both can connect over their hardscrabble childhoods; both, also, grew up feeling like outsiders. "He brings out the schoolgirl in me," Carey laughs. "You can't lose the inner child, but everybody does."

Carey's schoolgirl plays better with some audiences than with others. At the OUT100 Awards in New York last November, she generated rousing cheers and whoops from several thousand gay men assembled to see her present an award to Daniels. "I'm a straight girl-I don't really know why they asked me to be here, but my boobs have been out for years," she joked, channeling a drag queen shtick as she flapped a lacy black fan against her face. By contrast, she shudders at the memory of an appearance with Daniels at the Palm Springs International Film Festival in 2010.

"We didn't really know what we were walking into, but it was a pretty conservative crowd," she recalls, name-checking Sean Penn, Sidney Poitier, and Clint Eastwood, among the attendees. "Lee calls me Kitten, and I call him Cotton, it was just a private joke, on stage, on champagne, and nobody got it but us, and the world was like, WTH, WTF, we don't understand." That appearance is one of several that are routinely aggregated in online symposia assessing Carey’s state of mind.

The most notorious remains an unscheduled appearance on the VH1 show, Total Request Live, in July 2001, when Carey surprised the host, Carson Daley, by pushing an ice cream cart on to the set, before whipping off her T-shirt to reveal snug hot pants and a body-hugging top underneath. That incident, in which she told the live audience, "I just want one day off when I can go swimming and eat ice cream and look at rainbows," was widely viewed as a nadir in Carey's career, and came shortly before the release, on September 11, 2001, of Glitter-the soundtrack to her semi-autobiographical movie. The extensive panning that both movie and album received knocked her career for six and lead to the annulment of her $100 million, five-album contract with Virgin Records.

Even now with Carey's career back on the rails-her-best-selling 2005 album, The Emancipation of Mimi, easily saw off the spectre of Glitter-the web is a viper's nest of snarky asides about Carey’s less-scripted moments. In 2008, the woman's interest site Jezebel—usually a citadel of indignation at the ritual humiliations that women undergo—resurrected that TRL clip with the headline, "Remember when Mariah Carey Went Crazy." But for those less wrapped up in her baby doll image, that appearance made Carey likable, real, and true. Who doesn't sometimes feel it's all too much? Who does not, in their heart of hearts, pine to spend a day swimming and eating ice cream? How much more preferable that sounds to being ground down by the mill of expectation.
Source: Out Magazine

Kevin Liles Discusses "Butterfly" In Depth
Posted by Jonny on Tuesday, 24-Jun-2014, 5:20PM EDT
Former Def Jam president Kevin Liles discusses Mariah's new Go N'Syde beverage "Butterfly" with Billboard:

We constantly have conversations around Fortune 500 companies because of my marketing expertise, whether it's how to bring more 15-to-34-year-old traffic into stores or to harness the purchasing power of young America. I've done it so many different ways that I do a lot of advising. My partner and I were having discussion with Walgreens about their "Happy and Healthy" [campaign] and where they wanted to go. They wanted to skew a little bit younger, and they wanted to come up with some ideas about how they could bring more product lines inside Walgreens. So we said what would be best would be to find a product, and then find brands, that we could attach to the product that would bring a certain core demographic, while never getting away from your main objective around the campaign.

We decided the beverage business would be a good place to enter: it sounds like with 40/40 we could [reach young males] and with Mariah, we could cater to the female 34-to-60-year-olds who are the core consumers at Walgreens. I called my friends and said, "Hey, I know this might sound crazy, but I want you guys to start beverage businesses — one around Butterfly and one around 40/40. Let's give them a two-for-one: a great-tasting drink, but also, I have technology that I want to put on every bottle [to provide exclusive content] and disrupt the consumer package goods market. To make a long story short, we launched the beverages and there will be many other line extensions, whether you add another flavor, like a Butterfly Light, coming out in 2014.

The reason we were at the [green-screen studios the previous day] was because we wanted to provide Mariah with an opportunity to record things she's never done before. It's her own network and we just started programming, so now she's the owner of her own beverage company, and she's now programmer of her own network. So what would Mariah fans want to see? They want behind-the-scenes access, they want special shout-outs, they want contesting, they want things that normally you would do on your traditional social media platforms. This is her own network, and because it's virtual, anything could pop up — like last night we shot her singing with butterflies; she sang something you've never heard Mariah sing live before.

Again, it's another medium for her to engage her fans, and Mariah's one of the young ladies who's always engaged her fans in that manner, so this is just another extension to help her communicate and engage with them. Eventually we'll have a head of programming. The great thing about the device and application is, when you download the Go 'N Syde app, you can go inside the worlds of 40/40 and Butterfly. I would also say that if we don't continue to innovate around what true behind-the-scenes content is, then we lose the opportunity to do something special. We've got green-screens in New York and L.A. where we can constantly [create new content], but we also can take partners' video footage and upload it. We've hired camera crews to follow them and get exclusive footage that they might have shot before and put it on the site.

This is not behind the scenes backstage: this is behind the scenes of my life, of my world. So it'll be all kinds of things. When you have the opportunity to curate your own channel and it's only based off of what you put up — not stuff that somebody caught you doing or saying — this is stuff that you're proud about — family moments, friend moments, events. Right now we've got a lot of placeholders, but we just launched this week.
Source: Billboard

Mariah Interviews With Australia's Fitzy & Wippa Show
Posted by Jonny on Tuesday, 24-Jun-2014, 11:08AM EDT
Below, listen to audio of Mariah on Australia's Fitzy & Wippa Show, which aired yesterday on Sydney's Nova 96.9 FM.


Donatella Versace Reviews Mariah's Album
Posted by Jonny on Tuesday, 24-Jun-2014, 10:37AM EDT
Donatella Versace and Mariah Carey have been friends - and fans of one another's work - for years. Here, exclusively for Vogue, Versace shares the secret to their friendship and chooses her favourite tracks from Carey's new album - Me. I Am Mariah... The Elusive Chanteuse - including the single, You Don't Know What To Do featuring Wale, which is out this week.

Mariah Carey is such an important part of my life, it feels like I've known her forever. The first time I met her was at one of my fashion shows. Straight away, she made me laugh, and I knew immediately that we'd be friends.

A few years later, Mariah had a day off from her world tour, and she flew from Sweden to Milan, just to come see one of my shows. That season, Beyoncé was also my guest, and the two together caused a sensation. Mario Testino was there, and he said he felt like he was in heaven.

We had a party that night in the Palazzo Versace which was pure magic. Mariah let her hair down, dancing and chatting with everyone. She had to catch a private plane that evening to get back to her tour. I was so happy that one her day off she took the time to come and support me.

Since then, we've become really good friends. I was so honoured when Mariah wanted to wear one of my gowns to sing at Fashion Rocks in Monte Carlo. The evening was more magic, and as usual Mariah and I had a fun time together chatting, laughing and talking about life and music. That evening her performance was flawless, and she looked absolutely stunning in Versace.

Like every Mariah fan in the world, I've been desperate for the release of her new album, Me. I Am Mariah… The Elusive Chanteuse. She is a maverick, a woman who doesn't follow the rules, so I wasn't surprised when she released the album in her own way. With this album, Maria seems to write her own life. I have so many favourites from the record - these are the ones that I can't stop listening to right now.


You Don't Know What To Do featuring Wale

I love how in this track Mariah's vocals contrast with Wale's rapping, it's like poetry. It just makes me want to dance. I want to listen to it all summer.

Cry

I adore this song. I know that it's the song that means the most to Mariah. There is such incredible raw emotion in her voice and such honesty in the lyrics. This is Mariah showcasing the powerful range of her voice and also a touching vulnerability.

Meteorite

Meteorite is so fantastic. It is upbeat, and it is fabulous. It's got the feeling of disco that just makes you happy and want to dance. I love it when music has the power to lift your mood.


Supernatural

This song really makes me smile. It guest stars Mariah's beautiful twins Monroe and Morocco also known as Roc and Roe and they already have talent at three years old! You can already hear a steady vibrato in Monroe's voice!

One More Try

I can't stop listening to Mariah's rendition of One More Try. George Michael is a great friend and one of my favourite artists, so I never think that anyone can do justice to his music. But I feel that Mariah really understands every word that he has written. At times her voice is angelic, at times pleading and then, towards the end, it goes into a crescendo reaching amazing heights. I'm sure that George would be very proud of Mariah's version of his much-loved song.

Beautiful

To me this song is timeless. It came out last summer, but when I hear it, it still feels like the first time. It features Miguel, who is one of the most exciting new artists around right now, and in it you get to hear Mariah's famous and unique whistle register. I love the words, and I catch myself singing it during the day - it's pure Mariah magic.

You Don't Know What To Do featuring Wale is released through Virgin/EMI and available to purchase now here.
Source: Vogue

"You Don't Know What To Do" Impacts July 1
Posted by Jonny on Tuesday, 24-Jun-2014, 10:33AM EDT
According to All Access, "You Don't Know What To Do (Feat. Wale)" will impact Top 40 Rhythmic radio on Tuesday, July 1.
Source: All Access | Marc

George Michael Compliments Mariah On "One More Try"
Posted by Jonny on Tuesday, 24-Jun-2014, 10:05AM EDT
George Michael took to his Twitter account yesterday to thank Mariah for covering "One More Try."

George Michael @GeorgeMichael

@MariahCarey thank u for recording One more try. Such an honour 2 have one of the best voices in the world singing my song.

Gorgeous @MariahCarey ..... PS, love the album! Big kiss, The singing Greek. X
Source: George Michael via Twitter

Mariah Talks To Australia's 2Day FM
Posted by Jonny on Friday, 20-Jun-2014, 11:06AM EDT
From Australia's 2Day FM Breakfast:



We wanted something special to give the Aussie Lambs... hear our interview with Mariah Carey IN FULL and UNEDITED!
Mariah delves into her new music, dem babies, answers fan questions AND speaks for the first time about why she's been so guarded about her TERRIFYING and extremely serious shoulder injury

Mariah's radio interview with 2DayFM will air on Monday, June 23.

Mariah on Music, Motherhood, and More
Posted by Jonny on Wednesday, 18-Jun-2014, 10:39AM EDT
ANTIBES, France — Mariah Carey is a woman of great range.

She demonstrated that musically during a private concert Tuesday night, as well as during a conversation with USA TODAY right after that performance.

The singer took to the stage at the swanky Hotel du Cap-Eden-Roc during a fete put on by Clear Channel Media and Entertainment and advisory firm MediaLink. Party guests, which included top business executives as well as celebrities such as Courtney Love and Kanye West, swayed and sang along to Carey's old and new songs such as Always Be My Baby and Cry.

Carey, dressed in a low-cut black gown, gave shout-outs to Clear Channel executives that she's worked with, such as CEO Bob Pittman and Entertainment Enterprises President John Sykes.

Pittman, Sykes and many of the other attendees were in the South of France for the Cannes Lions International Festival of Creativity, which is the marketing industry's biggest awards competition and trade show.

During Carey's post-performance sitdown with USA TODAY she discussed her early beginnings as a singer, her 3-year-old twins, her new album, her Twitter use and the social media use of her husband, Nick Cannon.

She deemed TV host Cannon's Twitter use "excessive," with a laugh, and went on to say that the social media service helped her to stay connected with others when she was pregnant.

"All I did when I was pregnant was take a bath and tweet," she says.

Carey, who wore a sparkling butterfly ring, says that she named an earlier album Butterfly because it was representative of when "when I took control of my life."

This is also the name of a new drink that that was created with her collaboration. Butterfly, from company Go N'Syde, comes in a pink bottle with a label that says it is "a melodic beverage inspired by the magic of Mariah Carey."

People magazine polled drinkers on the taste, and wrote that the "closest flavor approximation" was that it tasted like a liquefied Ring Pop.

During the interview with USA TODAY, Carey sometimes spontaneously broke into song, singing lyrics from her first demo tape or belting out parts of conversation in song.

On a more serious note, she also talked of the "guilt" she feels when she has to be away from twins Monroe and Moroccan.

"I don't like to leave them," says Carey, who took them with her to France.

She talked of her son's athletic abilities, saying that the first time he tried on skis he got right up.

"He's a natural," she says.

She says her daughter has a big personality and "has far surpassed me as a diva."

The voices of the children are featured on the Supernatural song in her new album, Me. I am Mariah…The Elusive Chanteuse.

Carey says each of the songs was carefully curated, but the song Cry is "the one that meant the most to me."

"I don't think it's a hit. I just know that it's honest," she says.

Carey says she hopes that folks will listen to the album as a whole "body of work."

"I wanted people to hear from start to finish. … It's really an emotional journey," she says. "I worked very hard on the sequencing of this album."

But if a single song is played on the radio, that is OK by her, too.

When she was younger, "my dream was to hear myself on the radio," she says.

And even now, she says "I still get butterflies" when she hears herself on the radio.

And then she laughed at herself for using the butterfly reference.
Source: USA Today | Gary

Mariah Performs At MediaLink Event in Cannes
Posted by Jonny on Wednesday, 18-Jun-2014, 6:04AM EDT
Last night, Mariah performed at a private event for Medialink and Clear Channel in Cannes, France.

Below is the reported setlist:

We Belong Together
Always Be My Baby
Cry.
Touch My Body
I'll Be There
You Don't Know What To Do
Vision of Love
Emotions
Hero

Twitter photos from the event:

Source: MediaLink | Alexandre

Fuse's Top 25 Albums of 2014
Posted by Jonny on Tuesday, 17-Jun-2014, 11:16AM EDT
Me. I Am Mariah... The Elusive Chanteuse is featured in Fuse's Top 25 albums of 2014 thus far:

Stand Out Tracks: "Faded," "Dedicated" ft. Nas, "#Beautiful" ft. Miguel, "Make It Look Good," "Camouflage"

Why It's Great: Mariah Carey may have rose to fame singing pop ballads and is still a "pop star" nearly three decades into her career, but let's be clear: Mariah's been making R&B albums since her '97 classic Butterfly. Her sales may have declined in recent years yet she refuses to trendhop, for example Top 40's recent preoccupation with dance music. For fans, Me. I Am Mariah is a near-perfect mix of classic Mariah ballads and modern R&B jams she nails, courtesy of producers like Mike WiLL Made It and Hit-Boy. Forget charts and numbers – if there’s one thing Mariah does extremely well, it's give her Lambs exactly what they want.

Fun Fact: The final song on the standard edition of the album is gospel track "Heavenly (No Ways Tired/Can't Give Up Now)" is a dedication to iconic gospel musician Reverend James Cleveland, who died in 1991. Mariah even samples one of his sermons on the track. -Mark Sundstrom
Source: Fuse | Marc

Pitchfork Reviews Me. I Am Mariah...
Posted by Jonny on Monday, 16-Jun-2014, 11:44AM EDT
Every pop star must, at some point, confront career mortality. For some, the end comes suddenly and without warning, while others experience a slow, bewildering decline into mediocrity. After two decades of nearly uninterrupted chart dominance, one figures that Mariah Carey has spent some of the last year dwelling on the end of her reign. Her 13th album, Me. I Am Mariah... The Elusive Chanteuse, comes on the heels of her most trying period since the infamous Glitter bomb of 13 years ago. The rollout for I Am Mariah kicked off in earnest almost two years ago with a single called "Triumphant (Get 'Em)", and three other singles followed—one of which, "The Art of Letting Go," has been relegated to bonus track status—with only the strummy, Miguel-powered "#Beautiful" climbing up the charts. But even that song peaked outside the top 10 of the Billboard's Hot 100, which is basically unheard of for a major single from a Mariah Carey album.

Yet, despite the circumstances, I Am Mariah is not an album that sounds desperate. It makes an argument for Mariah letting pop stardom come as it does- or doesn't-and the record seemingly acknowledges her increasingly murky future by looking back at loves and sounds of the past. She is not Jennifer Lopez or Madonna, leaving smudged fingerprints on the zeitgeist; I Am Mariah does not bend toward the whims of the radio. The album sounds exactly, defiantly like Mariah, acknowledging her place in the pop ecosystem both implicitly and explicitly without chomping at the bit.

The album was executive produced by Jermaine Dupri and Bryan-Michael Cox, a duo who helped jumpstart Mariah's career the first time it flagged. It was Dupri and Carey who wrote "We Belong Together", the impossibly huge smash that reestablished Mariah as a pop titan in 2005, the last time she risked fading away. Cox pitched in on "Shake It Off," the breezy summer follow-up that cemented that status. On I Am Mariah, the three of them circle back to the ethos of The Emancipation of Mimi-the album that held those songs-using classic, stately R&B as a sort of gold-threaded cocoon.

That's not to say that I Am Mariah is reductive; on the contrary, the record pares her sound down to its essence while simultaneously subtly expanding its parameters. Two tracks feature contributions by James "Big Jim" Wright—also a holdover from the Emancipation era-and those songs are ballads that weave the slurred organs of gospel into the album. "Cry." opens the record with Mariah's vocals suspended over a soft cloud of pianos; though she sings about angels' tears in typically dramatic fashion, the track highlights her ability to strike a vocal balance between restraint and power. "One More Try", a faithful and fantastic cover of the George Michael song, pushes the track from the mist of the '80s into the filtered sunlight of church, giving it a glow while still retaining its throbbing ache.

The Dupri and Cox cut "You Don't Know What to Do" is a straight up disco song with rippling guitars and strings that swoop down like birds. (As always, it's best to ignore Wale here.) The song recalls her untouchable roller-rink jams like "Heartbreaker" and "Fantasy" while also feeling like a logical extension of post-Pharrell disco revivalism. This trio of tracks are the implicit acknowledgement of her age: gospel and disco are traditionally genres where middle-aged women can thrive, and Mariah—a legendarily strong voice—fits in unsurprisingly well. There are a few tracks that don't work—"Heavenly (No Ways Tired/Can't Give Up Now)" hauls in an over-the-top choir, and the Q-Tip-produced "Meteorite" is a gloopy scoop of Cher schmaltz—but largely, the record finds Mariah easily settling into what could be her post-pop phase.

And yet, I Am Mariah is definitely not post-pop. The album's other major collaborator is the G.O.O.D. Music secret weapon Hit-Boy, who helms three of the album's strongest tracks. "Thirsty" is a bleepy take-off of "Niggas in Paris", but his style meshes well with Mariah's: she can carry a club track, obviously, but the chorus here is an ethereal puff that melts his signature icy minimalism. "Money ($ * / ..)" clips a greasy horn riff into a loop you could imagine hearing on today's pop radio, but Mariah floats over it gracefully. These tracks, along with the washed-out Mike WiLL Made It elegy "Faded," show that Mariah can still conversate with pop music, even if pop music doesn't talk back.

Still, the two best tracks on I Am Mariah make more explicit references to time passed. "Supernatural" features "Ms. Monroe & Mr. Moroccan Scott Cannon a.k.a Roc 'N Roe", which is Mariah's very theatrical way of saying "my kids". The ballad, a Dupri and Cox number, has a beat that approximates a baby's mobile and a constant stream of coos from the twins themselves. The backdrop puts her newfound motherhood to the forefront, as Mariah delivers the album's most heartfelt devotional and its most astonishing, acrobatic vocal performance.

The true highlight is the Hit-Boy-assisted "Dedicated", built on a loop of Inspectah Deck rapping "carry like Mariah" on "Da Mystery of Chessboxin'". The song opens with dialogue between Mariah and longtime rap executive Steve Stoute about nostalgia. She sings about a long-lost love-"I'll just sit right here and sing that good old school shit to ya"—-before referencing Eric B. and the Wu and interpolating Slick Rick and Doug E. Fresh. The song is wistful, with a streak of melancholy, but it's also upbeat, and has the glimmer of indulgent memory. "Oh, baby, you know," she sings, her voice falling like a feather. "All that love-making we did, boy, it was so real, I wanna feel that again." Surrounded by the chatter of old friends and older beats, she's rarely sounded as comfortable.
Source: Pitchfork

Press Release: Go N'Syde's "Butterfly"
Posted by Jonny on Friday, 13-Jun-2014, 11:11PM EDT
Entertainment And Media CEO Kevin Liles Announces Go N'Syde's Newest Flavor 'Butterfly' With Global Superstar Mariah Carey

Go N'Syde Beverage Company Partners with Mariah Carey to Create Revolutionary Beverage Brands

Go N'Syde Packaging is First to Provide Augmented Reality Channels Featuring Mariah Carey's Butterfly and Jay Z's 40/40


NEW YORK, June 12, 2014 /PRNewswire/ -- Powerhouse entertainment executive, former CEO of Def Jam and Founder of KWL Enterprises Kevin Liles is pleased to announce the launch of Go N'Syde's newest flavor Butterfly in collaboration with Mariah Carey. All Go N'Syde beverage bottles include an Augmented Reality integration platform. The unprecedented move brings an exclusively curated virtual entertainment network to the masses via any smart phone device and a Go N'Syde bottle. Butterfly is now available exclusively in 7,500 Walgreens nationwide and NY Metro area Duane Reade locations.

By holding any smart phone device up to a Go N'Syde bottle, customers will be able to access an entertainment network curated by Global Superstar Mariah Carey, allowing them a behind-the-scenes glimpse into her world -- #NoFilter! Customers will be treated to a private experience, blurring the lines between consumption, culture, entertainment – and reality. The ground-breaking collaboration is launching with a multi-million dollar campaign and commercial using Mariah's hit song, "Thirsty" from her critically-acclaimed new album, Me. I am Mariah...The Elusive Chanteuse.

The first partnership of its kind, Mariah Carey and Kevin Liles will revolutionize the entertainment and consumer marketplace by providing an innovative and personalized platform that grants fans unprecedented access to history-making content in the form of augmented reality. The result is a never-before-experienced intersection of pop culture brought to Walgreens customers easily and affordably via their favorite neighborhood location.

"I am thrilled to partner with Mariah Carey as she embarks on this new journey as CEO of her own beverage and virtual network," Liles says. "Mariah is an icon and one of the world's most premiere artists, and with her Butterfly network, she is able to invite fans into her world like never before."

"It's easy to see why I'm 'so obsessed' with my new drink Butterfly," Carey says. "I never dreamed that I could have an interactive experience with my fans while drinking my own beverage! The whole concept is innovative and refreshing and the drink is beyond... Tastes so good! Looking forward to sharing many splashes with you. Cheers!"

Mariah Carey is the best-selling female artist of all time with more than 200 million albums sold to date and 18 Billboard Hot 100 #1 singles (17 self-penned), more than any solo artist in history. Mariah is a singer/songwriter/producer recognized with multiple Grammy Awards, 21 American Music Awards, Billboard's "Artist of the Decade" Award, the World Music Award for "World's Best Selling Female Artist of the Millennium," and BMI's "Icon Award" for her outstanding achievements in songwriting, to name a few – with her distinct five-octave vocal range, prolific songwriting, and producing talent, Mariah is truly the template of the modern pop performance. Mariah Carey's ongoing impact transcends the music industry to leave an indelible imprint upon the world at large. Mariah Carey made her entree into the world of independent film with her breakthrough performance for her role in WiseGirls staring alongside academy award winner Mira Sorvino and Melora Walters. In 2009, she was recognized with the Breakthrough Performance Award at the Palm Spring International Film Festival for her critically acclaimed role in Lee Daniel's "Precious" and most recently appeared in his latest stellar ensemble in "The Butler" (2013). A Congressional Award recipient, Mariah has generously donated her time and energy to a range of philanthropic causes near to her heart including Save the Music, the Make-A-Wish Foundation, World Hunger Relief, and the Elton John AIDS Foundation, among many others. A tremendous supporter of children's charities, both domestic and international, Mariah founded Camp Mariah in partnership with the Fresh Air Fund, a retreat for inner city children to explore career development. Mariah released her critically-acclaimed new album, ME. I AM MARIAH...THE ELUSIVE CHANTEUSE on May 27, 2014 (Def Jam Recordings).
Go N'Syde is based in New York City. Kevin Liles serves as its Chief Creative Officer and exclusive Curator of Content.
Source: PR Newswire | Marc

Video: Butterfly Beverage Press Conference
Posted by Jonny on Wednesday, 11-Jun-2014, 1:41PM EDT

Have you ever wanted to know what the "magic of Mariah Carey" tastes like? If so, the Elusive Chanteuse may have just the thing for you.

At a press conference in New York City Tuesday, Mariah Carey debuted her new non-alcoholic pink-colored beverage Butterfly, which has been described as a "melodic beverage inspired by the magic of Mariah Carey." Butterfly comes in a curvy pink bottle, and, based on Carey's presentation on Tuesday, is meant to be enjoyed from a champagne flute. The beverage will be available at Walgreen drugstores nationwide.

"This is a whole 'nother thing," said Carey. "We can do this, and I will almost be in the room with you." How, exactly, does drinking Butterfly conjure up Carey, Beetlejuice-style? Well, after fans download the Go N'Syde Beverage app and scan the outside of the bottle, they will be given access to Carey's new social network. (This added feature is why Carey's drink is being marketed as an "interactive" beverage, which apparently is a thing now.)


Online Users


ON THE COVER »

TV Guide
January 2013

The Hollywood Reporter
January 2013

OK! UK
January 2013

Browse our magazines archives.


UPCOMING EVENTS »

May 27, 2014
New Album Release: Me. I Am Mariah...The Elusive Chanteuse
ON THE TUBE »

May 28, 2014
The World Music Awards
NBC - 8pm ET

May 31, 2014
Me. I Am Mariah.
NBC Special with Matt Lauer
NBC - 8pm ET


 
 


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